Greenscreen

Silver, Creativity International Award 2020 | Finalist Award, Communication Arts 61st Advertising Annual Competition 2020 | Winner, Communication Arts Student Showcase | Silver, ADDY | D&AD Entry

The Client:

Connect4Climate

The Challenge:

Inspire meaningful change towards a sustainable lifestyle.

The Big Idea:

Going green should be as simple as one click.

Case Study

GREENSCREEN MODE

Connect4Climate will partner with Amazon to launch Greenscreen, an eco-friendly search filter. When the Greenscreen toggle is activated, Amazon will prioritize eco-friendly products in your search results.

GREEN SCORE

Products will receive a green score that determines their search result rank. Four factors determine green score: Material sustainability, production efficiency, reusability, and disposal efficiency. A higher green score means a higher search result.

GREENSCREEN PROFILE

Based on the products you buy, Amazon will track your average greenscore. Amazon users can then share their green score on social media, and even compare green goals with friends.