The goal: Champion Hampton Inn’s signature waffle breakfast at the Big 10 Championship. So we made every waffle a literal, scannable win. And yes, we worked this event ourselves. Win.
Chief Creative Officer: Amy Ferguson
Executive Creative Director: Gabriel Cheung
Copywriter: Olivia Gormley
Art Director: Mike Gaines
Executive Producer: Kristen Cooler
Technology and Experiential Partner: Hovercraft
Business Director: Becca Teach
Business Manager: Humza Khalid