giphy-7.gif

Girls Who Code


Gold, Creativity International Awards 2020 | Finalist Award, Communication Arts 61st Advertising Annual Competition 2020 | Winner, Communication Arts Student Showcase 2020 | Gold, ADDY | Feature, Lürzer's International Archive Student Contest 2020

Because girls aren’t exposed to STEM-related problem-solving early in life, they are less likely to pursue STEM careers later, according to Girls Who Code.

Copywriter: Olivia Gormley | Art Director: Sam LuoHeadline: A Step Behind Now is a Mile Behind Later.Copy:  If girls aren’t introduced to problem-solving activities by age one,, they’re already behind. Girls Who Code believes that if we can nourish …

Copywriter: Olivia Gormley | Art Director: Sam Luo

Copywriter: Olivia Gormley | Art Director: Sam LuoHeadline: Behind Before She Even Starts.Copy: Behind a women in STEM is hard. But it’s nearly impossible for those that aren’t introduced to fundamental problem-solving activities early on. Let’s mak…
Copywriter: Olivia Gormley | Art Director: Sam LuoHeadline: A late Start is a Missed Opportunity.Copy: Every girl starts out curious. But like any skills, it needs to be developed. That’s why it’s so important to get girls problem-solving early. If …
Copywriter: Olivia Gormley | Art Director: Sam LuoFront Headline: Do It Herself DollCopy: The toy she loves, now with the problem-solving skills she needs.Back Headline: So She Can Make, And Make Believe. Back Copy: Toys for boys, like Lego and Erec…